Now Live On iOS Android and Crave.Ca , CTV.ca, Noovo.ca
Timeline & Status
UX/UI,
My Role
UX/UI Designer
My Team
Collaborated with PMs, Developers, Researchers
Platform
Web & Mobile Apps
Tools
Adobe XD, Figma, Zeplin
An outdated design that made it difficult to find content difficult
Crave is a streaming service for movies and TV shows, CTV is a leading Canadian network, and Noovo offers diverse French-language programming. At Bell Media, I focus on enhancing the digital experience for CTV, Noovo, and Crave. My role is to enhance the user journey across these platforms, ensuring seamless content discovery and navigation.
The showpage is a core feature of our platforms, serving as the main destination where users explore and engage with content. Originally built for Crave in 2018, it had not undergone a major redesign, making it difficult to adapt to the evolving business needs and user behavours of each brand.
The Problem
An outdated design that made it difficult to find content difficult
The existing design created a frustrating experience, making it harder for users to find key information and clearly understand what was included in their subscription.
Unclear package messaging
After completing registration, users were redirected to Sign In without confirmation or onboarding, creating confusion around whether the process had succeeded.
Poor content hierarchy & navigation
After completing registration, users were redirected to Sign In without confirmation or onboarding, creating confusion around whether the process had succeeded.
Difficult discovery of supplementary content
After completing registration, users were redirected to Sign In without confirmation or onboarding, creating confusion around whether the process had succeeded.
Inconsistent metadata placement
After completing registration, users were redirected to Sign In without confirmation or onboarding, creating confusion around whether the process had succeeded.
The Problem
The goal was to rethink the showpage experience—making it easier for users to find the content available to them and ensuring the design system could seamlessly evolve alongside the business.
Objective
User Centred Approach
After completing registration, users were redirected to Sign In without confirmation or onboarding, creating confusion around whether the process had succeeded.
imporve accessibility
After completing registration, users were redirected to Sign In without confirmation or onboarding, creating confusion around whether the process had succeeded.
guided setup
After completing registration, users were redirected to Sign In without confirmation or onboarding, creating confusion around whether the process had succeeded.
pic of new showpage maybe can do a vid lol
The Problem
How did we get here
MyVisa aims to simplify the visa application process for Canadian passport holders. The app addresses the confusion and difficulties travellers face in the visa application process. MyVisa provides an app-based solution that guides users through each step, ensures key documents are not missed, and connects users to embassies and consulates. The development included extensive user research, ideation, prototype testing, and iterations for an improved user experience.